Pengembangan Teknologi Metaverse Ekosistem E-Mobility Pada Pameran Teknologi International Berbasis Augmented Reality
Abstract
Augmented Reality (AR) can be used as a new technology in organizing virtual and paperless exhibitions to make the products on display more attractive and updated regularly. This can happen because AR is a technology that integrates the virtual and real worlds. AR has been widely used as a medium to assist in providing information in real-time in an interesting, interactive, and educational way. This journal explains the development of AR media and its feasibility as an international promotional media in introducing the E-Mobility Ecosystem. The E-Mobility Ecosystem is a PENTA-branded convertible electric car, one of PNJ's superior technologies. The Hannover Messe'23 exhibition with the theme "Making Indonesia 4.0" requires products to be displayed in digital form (paperless). Thus, an application is needed to support digital promotion. This research aims to develop a Marker-Based AR application as one of the promotional media for E-Mobility Ecosystem products, which consist of charging stations, electric vehicles, and the Center Of Otomo-tive. The output of this research is an application that can show E-Mobility Ecosystem products by displaying a 3D Model when the mobile camera is directed at a card given an Object marker. This research method uses the Multimedia Development Life Cycle (MDLC). This research has been successfully developed and distributed. This is evidenced by user assessment using a Likert scale with a success rate of 87.8% strongly agree.
Downloads
References
Y. Chen, Q. Wang, H. Chen, X. Song, H. Tang, and M. Tian, “An overview of augmented reality technology,” J. Phys. Conf. Ser., vol. 1237, no. 2, 2019, doi: 10.1088/1742-6596/1237/2/022082.
Haryo Limanseto, “Kembali Menjadi Official Partner Country Hannover Messe, Pemerintah Dorong Manfaat Nyata untuk Perekonomian Nasional,” 2022. [Online]. Available: https://ekon.go.id/publikasi/detail/4795/kembali-menjadi-official-partner-country-hannover-messe-pemerintah-dorong-manfaat-nyata-untuk-perekonomian-nasional
Kemenperin, “Hannover Messe 2023 Peluang RI Tarik Investasi dan Pamerkan Industri 4.0,” 2022. [Online]. Available: https://kemenperin.go.id/artikel/23761/Hannover-Messe-2023-Peluang-RI-Tarik-Investasi-dan-Pamerkan-Industri-4.0
Y. Dela Carolina, “Augmented Reality sebagai Media Pembelajaran Interaktif 3D untuk Meningkatkan Motivasi Belajar Siswa Digital Native,” Ideguru J. Karya Ilm. Guru, vol. 8, no. 1, pp. 10–16, 2022, doi: 10.51169/ideguru.v8i1.448.
A. Syahrul, S. SYARLI, and C. R. SARI, “Penerapan Teknologi Augmented Reality Pada Media Pembelajaran Berbasis Android,” J. Peqguruang Conf. Ser., vol. 4, no. 1, p. 1, 2022, doi: 10.35329/jp.v4i1.2828.
Z. Du, J. Liu, and T. Wang, “Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry,” Front. Psychol., vol. 13, no. June, pp. 1–18, 2022, doi: 10.3389/fpsyg.2022.925963.
N. Alfitriani, W. A. Maula, and A. Hadiapurwa, “Penggunaan Media Augmented Reality dalam Pembelajaran Mengenal Bentuk Rupa Bumi,” J. Penelit. Pendidik., vol. 38, no. 1, pp. 30–38, 2021, doi: 10.15294/jpp.v38i1.30698.
P. Cipresso, I. A. C. Giglioli, M. A. Raya, and G. Riva, “The past, present, and future of virtual and augmented reality research: A network and cluster analysis of the literature,” Front. Psychol., vol. 9, no. NOV, pp. 1–20, 2018, doi: 10.3389/fpsyg.2018.02086.
M. Khoirul Anam and Y. Asriningtias, “Application of Augmented Reality Technology as Shoe Promotion Media,” J. Teknol. Inf. dan Komun., vol. 14, no. 2, pp. 179–193, 2023, [Online]. Available: https://doi.org/10.31849/digitalzone.v14i2.16085
R. R. Wijayanti, “Implementasi Augmented Reality Sebagai Media Promosi Interaktif Untuk Katalog Food and Beverage Pada Hokcafe,” JIKA (Jurnal Inform., vol. 2, no. 2, pp. 73–83, 2019, doi: 10.31000/.v2i2.1519.
D. Y. Liliana, R. E. Nalawati, N. Marcheta, M. Agustin, and M. Huzaifa, “Pemanfaatan Aplikasi Augmented Reality dan Teknologi Mobile sebagai Media Edukasi untuk Sekolah Dasar di Kelurahan Kebon Pedes Bogor,” Bhakti Persada, vol. 9, no. 1, pp. 1–9, 2023, doi: 10.31940/bp.v9i1.1-9.
A. F. Dewi and M. Ikbal, “Perancangan Augmented Reality (AR) Sebagai Media Promosi Objek Wisata Berbasis Android,” Infotek J. Inform. dan Teknol., vol. 5, no. 1, pp. 179–186, 2022, doi: 10.29408/jit.v5i1.4760.
N. Marcheta, Pengantar Multimedia Digital. Depok: PNJ Press, 2021. [Online]. Available: https://press.pnj.ac.id/book/Noorlela-M-Pengantar-Multimedia-Digital/
N. Marcheta, A. R. Firhan, and I. Sonjaya, “Optimalisasi Media Pembelajaran Pada Pengenalan Permainan T radisional Indonesia ‘ VINANES ,’” vol. 06, no. 01, pp. 5297–5302, 2023.
A. A. Suhandana, N. Marcheta, and M. Rosalina, “Optimalisasi Sistem Monitoring pada Ujian Online Berbasis Website,” J. Pendidik. Tambusai, vol. 7, no. 2, pp. 4468–4478, 2023.
Albertus Adit, “Mobil listrik inovasi PNJ ini siap tampil di Hannover Messe Jerman,” 2023. https://www.kompas.com/edu/read/2023/04/12/133700071/mobil-listrik-inovasi-pnj-ini-siap-tampil-di-hannover-messe-jerman?amp=1&page=2 (accessed Sep. 14, 2023).
PNJ-Cevest, “Bengkel Teknik Otomotif,” 2023, [Online]. Available: https://pnjcevest.wordpress.com/fasilitas/fasilitas-penunjang-akademis/bengkel-teknik-otomotif/
Devy Ernis, “PNJ Miliki Stasiun Pengisian Kendaraan Listrik, Bisa Isi Daya 6 Motor Bersamaan,” 2023. https://tekno.tempo.co/read/1679948/pnj-miliki-stasiun-pengisian-kendaraan-listrik-bisa-isi-daya-6-motor-bersamaan (accessed Sep. 14, 2023).
Copyright (c) 2024 Noorlela Marcheta, Dewi Yanti Liliana, Agus Setiawan, Ilham Sidiq, Asep Kurniawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
